Audi's Game-Changing Function on Demand System

Published Date: 18th Apr 2024

New Audi Q4 e-tron interior 2024At UK Car Discount, we know buying a new car can be a daunting experience. There are countless models to choose from, and new technology is unveiled daily. We believe that informed customers are happy, so we go the extra mile to provide you with the latest information on developing industry technology.


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Understanding the features on offer is crucial to making the right car buying decision. Imagine purchasing a car without realising it has the potential to be upgraded with features like advanced headlights or self-parking assistance – features that could significantly enhance your driving experience. Audi's new innovative "Function on Demand" system comes in here. It allows you to unlock the full potential of your car, even long after you've driven it away from the dealer. Keep reading to learn more about this exciting technology and how it can benefit you!


What is the Audi On Demand System?


New Audi SQ5 Model 2024Imagine being able to personalise your car long after you've driven it off the showroom floor. That's the power behind Audi's ingenious "Function on Demand" system. This innovative technology allows you to continue to add features to your car months or even years after purchase.

Here's the beauty of it all – there's no need for messy hardware installations or workshop visits. Audi equips certain models with pre-installed features that are deactivated. With "Function on Demand," all it takes is a few clicks on your smartphone app to unlock these features and improve or transform your driving experience.

This innovative system is currently available on select Audi e-tron models, the brand's all-electric frontrunners. However, Audi has hinted at expanding "Function on Demand" to encompass a wider range of models and features in the future. So, if you're considering buying a new Audi, this system is something to keep your eye on!



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How Does On Demand Work? 


New Audi A3 Sportback 2024 Model in Manhattan GreyImagine buying a new Audi and discovering that you could have added features like self-parking or advanced headlight systems. With Audi's "Function on Demand" system, that's a thing of the past. This innovative technology lets you personalise your car even after purchase, allowing you to adapt it to your evolving family needs.

Here's how it works: When you buy a new car equipped with "Function on Demand," certain features are already pre-installed in the vehicle's hardware. However, these features are initially deactivated. This means the physical components are already there but still need to be activated. Think of it like having a toolbox full of tools – they're all present, but you need to unlock them to use them.

That's where the magic of the myAudi app comes in. You can browse the available "Function on Demand" features, such as Matrix LED headlights or Park Assist, using your smartphone. 


Let's take a closer look at these examples:


New Audi SQ5 2024 in Glacier White PaintMatrix LED headlights:  This advanced lighting system offers superior illumination and safety. With traditional headlights, you manually switch between high and low beams. However, Matrix LED lights feature tiny, individually controlled LEDs that can adjust automatically. This allows for a wider and brighter beam without blinding oncoming traffic. Imagine driving on a dark country road – activating the Matrix LEDs through the myAudi app could significantly improve your visibility.


Park Assist: This innovative feature takes the stress out of parallel parking. Once activated via the app, Park Assist uses sensors to identify a suitable parking space. You control the accelerator and brake while the system carefully guides the car into the space. Whether you're a seasoned driver or a new car buyer navigating tight city streets, Park Assist can be a valuable tool.


Activating any of these features is a breeze. With the myAudi app, you can choose a subscription plan that is dedicated to your needs. Here's how it breaks down:



Audi's Function on Demand gives you complete control over your car's feature set. It's like adding a new dimension to your car without leaving your driveway. You can unlock new features on demand, test them out, and choose the payment option that best suits your driving habits and budget.


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Future Plans for On-Demand


Audi's "Function on Demand" system is a game-changer for car ownership. Imagine having the ability to customise your car even after purchase, adding features like advanced lighting or self-parking assistance to suit your evolving needs. This innovative system offers several key benefits:



The future of "Function on Demand" is bright. Audi has hinted at expanding the system to encompass a wider range of models and features. Imagine activating features like a heated steering wheel for the winter months or a sunroof for those occasional sunny days. The possibilities are truly endless.



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**Please note that UK vehicle specifications, trim levels, options, and engines are subject to change at any time. Therefore, confirming the vehicle specifications you are interested in when you purchase is important. Vehicle manufacturers also reserve the right to change specifications without notice.