Ford has launched a new Fiesta

Ford Fiesta will travel around each of the chosen cities as part of the campaign, with listeners encouraged to "Spot the Heat Fiesta" as it drives around the streets.

James Hayr, creative media director at Emap, who are running the magazine side of the campaign, said: "The great thing about this is that Celebrity City has been created especially for the Ford Fiesta brand, rather than being a sponsorship of an existing editorial property."

View Cheap New Ford Fiesta Deals

Potential Ford Fiesta owners were recently given the chance to buy an upgraded version of the Freedomr at a discount price for 2006.

Only 2,500 models of the Fiesta Freedom were made released and were given a starting price of £8,845.