Nissan on top of the World

Published Date: 14th Jan 2015


Nissan achieved a record market share in Europe of 4.0% in 2014, an increase of 0.3 percentage points from its 2013 market share of 3.7%. 2014 marks the fifth consecutive year of market share growth and a nearly 50% increase from 2009 levels of 2.7%. Together with the newly launched Datsun brand, market share is 4.1%.

Nissan with Datsun recorded European best-ever sales of 724,613 vehicles in 2014, an increase of 13.2% from 2013 sales, with December sales totalling 70,316, and increase of 28.8% from the prior year. Nissan's product onslaught has taken its European car production to record levels, with the company now entering 2015 with the strongest and most cohesive line-up in its history.

The brand's European sales were bolstered by the launch of 12 vehicles in as many months, including two new crossovers - the X-Trail and the Juke, and the all-new Pulsar, which is built in Barcelona and returned Nissan into the C-segment.

Nissan also expanded its electric vehicle line-up with the introduction of the all-electric Nissan e-NV200 commercial vehicle and van, built at Nissan's expanding Barcelona plant. Nissan is leading the way in important new technologies - with more to come in 2015 both in electric cars and in autonomous driving vehicles, the future of transportation.



Best-ever European sales & market share, a 50% increase in 5 years

12 new models in 12 months

Best-ever electric vehicle sales, with 15,000 LEAFs sold in Europe; new e-NV200 sales of 2,300

Crossover sales exceeding 410,000

First electric lap at Le Mans

Qashqai fastest British-built vehicle to reach 2 Million units of production in history


The pioneering Nissan Qashqai crossover continues to go from strength to strength with more than 240,000 customers in 2014 choosing its style, efficiency and advanced technologies such as the Safety Shield. Last year the 2 Millionth Qashqai rolled off the line in Sunderland, England, making automotive history as the fastest British-built car to reach the milestone.

For the third year running Nissan's Sunderland factory surpassed 500,000 units of production, cementing its position as the UK's most productive automotive plant.


Guillaume Cartier, Nissan's Senior Vice President Sales and Marketing Europe, said: "The Nissan line-up is stronger, more cohesive and more exciting than at any time in our history. We have pushed all boundaries, with 12 launches in 12 months.

We have a commitment to continue to bring more to our customers - more choice, more value and more innovative and exciting products. In 2014 we launched the e-NV200, our second electric vehicle; we strengthened our crossover line-up with the new X-Trail and new Juke; and we made the NISMO name famous worldwide."

The Nissan LEAF continues to lead the electric vehicle segment globally and sold more than 15,000 cars in Europe - more than a 30% increase compared to 2013. Globally LEAF owners have now driven a staggering one billion kilometres since the car's launch in 2010. It is also the #1 model among Nissan customers with 97% saying they would recommend it.

Investments to strengthen local production in Nissan's key markets have paid dividends with Nissan registering year-on-year sales growth of 17% in the UK, 13% in Spain and 19% in Russia combined with Datsun, where the newly launched brand contributed sales of 11,419 units. Nissan has gained market share in more than 65% of the European markets in which it operates. Overall, Nissan is the second-best selling Asian brand in Europe, and is the number one Asian brand in several key markets including the UK, France and Spain.

Nissan Europe

Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 635,000 vehicles including mini-MPVs, award-winning crossovers, SUVs, commercial vehicles and the Nissan LEAF, the world's most popular Electric Vehicle with 97% performance satisfaction and 95% of customers willing to recommend the car to friends. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.


Nissan Motor Co.

Nissan Motor Co. Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with approximately 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.