Volvo's latest replacement for the current S80 look to rival car-makers such as BMW, Mercedes-Benz and Jaguar when it is launched later this year
“We have to learn the lessons from the XC90,” commented Kerssemakers, speaking at the 2015 Detroit motor show. “The incredible reaction we’ve had to that car, with 6000 people placing orders before they’ve even sat in it, shows that we are on the right track. We see design as a key ingredient, of course, but also the interior treatment, the in-car technology and the option of an electrified powertrain.”
“Demand in China and the US remains strong, and we believe we have a package of assets from the powertrain to the interior to the design that means we have no excuses not to fight with the very best for sales in the sector.”
Kerssemakers mentioned that the large saloon market was constricting, but said the market was still too big and too important for a car company’s reputation among new customers to ignore. “The opportunities are getting smaller, but the market is still big enough to give us a strong business case,” he explained.