The Focus Active is Ford’s new Focus model with a Crossover/SUV twist, featuring a higher driving position, larger wheel arches and wheels. It combines the rugged styling and flexibility of a SUV like vehicle with the refinement of the traditional Ford Focus, one of the UK’s best-selling new cars.
The Focus Active joins the Ford Fiesta Active and the Ford Ka Active as Ford’s small to medium sized SUV/Crossover offerings competing with vehicles like the Nissan Juke and Renault Captur.
The Crossover/SUV segment is massive with ever-increasing demand and Ford could be playing a master-stroke here, taking advantage of high UK demand for SUV/Crossover vehicles and combining it with the existing popularity of Focus model.
What’s more is Ford are covering a lot of bases, if you want a smaller car with the higher driver position and the benefits a Crossover offers but the Focus is too big, they are saying why not take a look at the Fiesta Active or Ford Ka Active.
So, Are The Rugged Looks of The new Ford Focus Active Just For Show?
Let be clear, you’re not getting a full-blown all-terrain vehicle, that’s not want most people want anyway. It’s a Crossover in the classic sense, combining features of an SUV like the higher driving position and rugged exterior styling with the practicality and comfort of a standard family vehicle.
The Active model is 30mm higher than the standard Focus, offers more ground clearance and with its own custom-built steering knuckles it is definitely more adept at tackling rugged/more demanding conditions.
Ford are also keen to point out though that they’ve retained many of the features and refinement of the classic Focus model, meaning you get a comfortable ride around town too and plenty of practicality and comfort inside the cabin.
Unique to the Focus Active range are newly designed alloy wheels, a black roof and black door mirrors. The chunkier body styling includes side cladding and bumper mouldings and the Active gets front and rear scratch plates.
The Active model offers unique styling and a contrasting option to the standard Focus, whilst at the same time the styling tweaks offer some practicality and add to the overall ability to cope with more rugged driving conditions.
The Active is also equipped with 3 drive modes, normal, eco and ‘slippery’, the latter again adding to the ability top cope with more difficult terrain or driving conditions, combining ‘smart’ use and control of brakes, throttle and stability/traction control.
The new Ford Focus Active is expected in UK showrooms in the first quarter of 2019.
With experts saying Crossover/SUV vehicles will account for over a third of new car sales across Europe by 2020 Ford expect sales of the new Crossover version of the Ford Focus to be high.
You can read a more detailed review of the all-new Ford Focus Active and Active X here or if you'd like more information about ordering phone us on 0161 946 3500.