Toyota Safety Sense Explained

Published Date: 5th Oct 2023

Demystifying Toyota Safety Sense 3.0: A Comprehensive Guide for UK Car Buyers


Image of a Toyota CH-RAs avid automotive safety advocates, UK Car Discount Limited proudly introduces Toyota Safety Sense 3.0 (TSS 3.0) - a cutting-edge suite of advanced active safety systems designed to ensure your security on the road. In this comprehensive guide, we'll walk you through the key components of TSS 3.0 and elucidate how each system functions to enhance your driving experience.


Proactive Driving Assist (PDA): A New Frontier in Safety

TSS 3.0 heralds the arrival of Proactive Driving Assist (PDA), a groundbreaking feature that empowers your vehicle with seven primary functionalities. PDA offers gentle braking support during curves and distance control, ensuring a seamless and secure driving experience. This innovative system encompasses Obstacle Anticipation Assist, Deceleration Assist, and Steering Assist, each tailored to specific driving conditions.


Pre-Collision System with Pedestrian Detection: A Guardian Angel on the Road

The Pre-Collision System stands vigilant, scanning the road for vehicles, pedestrians, and cyclists. In the event of a potential rear-end collision, it issues timely audio and visual alerts, activating brake assistance. Should the driver fail to respond, the system takes charge, engaging the brakes to prevent or mitigate a collision. With TSS 3.0, this system gains enhanced intersection support and the ability to detect motorcyclists in certain scenarios, ensuring an extra layer of safety.


Image of a MotorwayLane Departure Alert: Guiding You on the Right Path

TSS 3.0 elevates the Lane Departure Alert system with enhanced lane recognition capabilities. It now detects specific 3-dimensional objects, such as guardrails and highway fixtures, to provide timely alerts should you veer from your lane. This feature works harmoniously with Lane Tracing Assist to maintain optimal lane positioning.


Dynamic Radar Cruise Control: Smoother, Safer Cruise Control

Experience an upgraded Dynamic Radar Cruise Control in TSS 3.0, offering four cruise distance settings for unparalleled control. This system now seamlessly detects preceding vehicles in adjacent lanes, preemptively adjusting speed for upcoming lane changes. Additionally, Lane Tracing Assist ensures a safe stop under specific conditions if the driver is unresponsive.


Image of Toyota Rav 4 HeadlightsRoad Sign Assist: Your In-Car Traffic Guide

Stay informed with Road Sign Assist, which monitors and displays essential road sign information on your Toyota's multi-information display. This feature works harmoniously with Intelligent Adaptive Cruise to regulate vehicle speed by following road signs.


Automatic High Beam System: Illuminating the Night

Navigate night driving with confidence, thanks to the Automatic High Beam System. This intelligent feature automatically toggles between high and low beams based on oncoming vehicle lights and ambient street lighting, ensuring optimal visibility.


Emergency Driving Stop System: A Guardian in Times of Need

EDSS is your silent sentinel, ensuring your safety by detecting prolonged periods of driver inactivity. In such instances, it issues alerts and, if necessary, gently brings your vehicle to a stop while keeping it securely within its lane.


In conclusion, Toyota Safety Sense 3.0 represents the pinnacle of automotive safety technology, offering a comprehensive suite of features designed to protect you and your loved ones on the road. While these systems provide invaluable support, remember that the driver is ultimately responsible for vehicle safety. Always adhere to traffic laws, stay attentive, and focus on the road.


For more information and to explore the latest Toyota models equipped with TSS 3.0, visit Your journey towards a safer drive starts here.


Upgrade Your Driving Experience with UK Car Discount


At, we're dedicated to providing you with the latest automotive technology. You can now experience the benefits of Toyota Safety Sense on the latest New Toyota Cars. Our unwavering commitment to safety and innovation ensures you drive on UK roads with complete confidence.

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To kickstart your journey to the perfect new car, call us at 0161 946 3500. Embrace the future of driving with confidence only at UK Car Discount!