Toyota Launches New Models at Geneva

Published Date: 20th Feb 2008

Toyota is thinking big by creating a new generation of small cars designed to address the demands of modern motoring and the preferences of today’s drivers.   Two new models took centre stage at the Geneva Motor Show this March.

The Toyota iQ was first shown as a concept car at last year’s Frankfurt Motor Show.   Toyota iQ appears for the first time as a market-ready design, ahead of production starting towards the end of this year.   Although measuring less than 3 metres long, this compact urban vehicle can carry three people in comfort, with room to spare to accommodate a child or carry luggage.

The ingenious design was created by bringing together 6 linked, space-saving engineering innovations that mark a revolution in Toyota’s vehicle development.    The Toyota iQ is rich in Japanese design elements and signals a radical shift away from the belief that small cars, although kinder to the environment, are inherently basic and less safe.

Toyota is also extending its sports utility vehicle range into the small car segment with its new Urban Cruiser.   Presented for the first time in Europe, it is an environmentally responsible SUV aimed at the market for urban all-road vehicles and meeting motorists’ priorities for low fuel consumption and emissions.

Toyota also showed its latest advances in creating urban environmental transport solutions, including a plug-in hybrid prototype and 2 concept cars – the Toyota 1/X Plug-in Hybrid concept in combination with Flexible Fuel Vehicle (FFV) technology and the i-Real personal mobility concept.

See UK Car Discount for Latest New Toyota Prices