We have been critical of rising costs at the NEC motor shows and felt that we could spend our marketing budget more wisely, said Mr O
"MINI has been present at every British motor show since the car's launch in 2001 and I can guarantee that we will use every opportunity to present our brands in an interesting and innovative way. We hope the new show will prove to be a huge success."
Mini also turned a number of heads in Frankfurt where the cheap new mini estate was confirmed.
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Sales director for the show's organisers, Giles Brown, welcomed BMW's decision: "We are thrilled to welcome BMW Group to The British International Motor Show. This decision is a great boost for the new show.