Mini Estate at NEC Motor Show

We have been critical of rising costs at the NEC motor shows and felt that we could spend our marketing budget more wisely, said Mr O

"MINI has been present at every British motor show since the car's launch in 2001 and I can guarantee that we will use every opportunity to present our brands in an interesting and innovative way. We hope the new show will prove to be a huge success."

Mini also turned a number of heads in Frankfurt where the cheap new mini estate was confirmed.

View New Mini Clubman and Mini Countryman Prices

Sales director for the show's organisers, Giles Brown, welcomed BMW's decision: "We are thrilled to welcome BMW Group to The British International Motor Show. This decision is a great boost for the new show.