New Bentley SUV
Published Date: 2nd Feb 2015
Bentley has finally unveiled a name for its long-awaited luxury SUV. The Bentayga will be "revealed to the world later this year and go on sale in 2016", the company said. It will combine "pinnacle luxury and performance".
The unusual name comes from the Roque Bentayga, a dramatically rugged mountain landscape on Gran Canaria in the Atlantic. Initial speculation suggested the model might take the 'Falcon' name.
The new "ultra-luxury" SUV is in its final test phase, Bentley chairman and CEO Wolfgang Dürheimer announced, and the model will come in the W12, V8 and plug-in hybrid guises.
He went on to say that the latter would be capable of travelling 30 miles on battery power alone, to cope with future zero-emissions legislation in cities. "This will be a very luxurious model," he commented, "but it will also be very fast and very capable"." Hybrid versions of the Bentayga are expected to follow around a year after the launch of conventional models".
The final design, which has been aerodynamically optimised to ensure stability at high speed, is said to have an overall width of around two metres. Bentley has set an ambitious top speed target of 200mph. The production Bentayga will bear little resemblance to the EXP-9F concept, after that car divided opinion at its 2015 Geneva Motor Show debut.
The Bentley Bentayga was previewed as the EXP-9F concept car at the 2012 Geneva motor show, though rumours of the SUV project go back as far as 2011. Confirmation that Bentley would build the model came in July last year as part of an £800 million investment in the firm's Crewe headquarters.
Last summer, Bentley design Chief Luc Donckerwolke revealed that the production car's shape had been signed off, explaining: "The concept is completely set apart and was done separately. After Geneva 2012, I was told to do a new one. It's completely different to the concept car.
"The concept was only intended to pose the question, 'can we do a Bentley SUV?', rather than showing a production car. I started with new parameters and a clean sheet [of paper]." Indeed, Donckerwolke has never seen the EXP-9F concept in person.
Reviewing results of the company's fifth straight record year, which show a nine per cent increase in sales to 11,020 cars, 87 per cent of which were exported, Dürheimer also hinted at a smaller Bentley SUV model in the future. He said he had great enthusiasm for the SUV market, which was "expanding three times faster than the market as a whole".
Previous predictions of annual sales of 3000 for the full-size SUV "could be conservative", said Dürheimer, who is working towards building 20,000 cars a year at Crewe by 2020. The company says it already has 4000 serious "expressions of interest" in the big SUV, which is yet to be seen by customers. The starting price of the Bentayga is likely to be around £130,000.
Initially, it was understood that Bentley would look to build the SUV in Bratislava if production at Crewe could not be confirmed.
To reach its aggressive production targets, Bentley will spend £280m this year on building a new R&D centre, across the road from its traditional Pyms Lane site, and plans to add 300 new jobs to its workforce, making 1300 in all. By 2016, total expenditure to ensure that capacity at Crewe "is no longer an issue" and will amount to £840 million, Dürheimer commented.