Sales in excess of 11,500 new cars were sold all over the UK over a great March for Mazda, beating a previous record set seven years ago in March 2009 at the pinnacle of the well received scrappage scheme set up by the government to help the motor trade through the recession.
In terms of figures, sales are up 14% when compared to the motor trade average of 5% and retail sales are up 34%, back in 2009 Mazda ended the year with a total market share of 2.4% and this year up to and including February the is currently at 2.25%
The recent release of three new models including the Mazda 2 and CX-3 and a revised look for the CX-5 and Mazda 6 has certainly helped the cause.
The sales director for Mazda UK said
“Mazda has been on an amazing journey over the last 12 months, with three all-new cars, two major model updates, upgraded dealer network facilities and year-on-year growth well in excess of the industry.”
“To deliver a record month with a 63% retail mix without any government backed incentive schemes is quite an achievement, one that everyone connected with the brand should be proud of.”
To add to the record broken, the all new Mazda MX-5 won two awards in March including the World Car of the Year and World Car Design of the year awards at the 2016 World Car Awards announced at the Geneva Motor Show 2016. These awards join a long list of accolades won by the well known two-seat sports car.