Ford BlueCruise Update
Published Date: 6th Mar 2024
Ford has reached a historic milestone in the automotive realm of Europe with the introduction of the pioneering Ford BlueCruise system. This cutting-edge system, designed to provide a revolutionary "hands-off, eyes-on" driving experience, significantly advances advanced driver assistance systems (ADAS). Available on specific Mustang Mach-E models manufactured from 2023 onwards, BlueCruise enables drivers to navigate more than 20,000 miles of designated motorways, known as 'Blue Zones', spanning Great Britain and Germany. The innovative technology has sparked great excitement and anticipation among UK drivers, who have had the chance to experience the hands-free capabilities first-hand.
BlueCruise monitors road markings, speed signs, and traffic conditions using state-of-the-art technology. Through seamless steering, acceleration, and braking control, the system ensures a safe and comfortable driving experience while maintaining consistent distances from vehicles ahead. Furthermore, BlueCruise enhances driver comfort by intuitively adjusting lane positioning to mirror natural driving behaviours, such as subtly shifting away from adjacent cars. Using sophisticated satellite navigation, BlueCruise detects entry into a Blue Zone, activating its hands-free feature. Whether navigating through free-flowing traffic or stop-start congestion, the system operates flawlessly at speeds up to 80 mph, guaranteeing optimal performance across various driving situations. BlueCruise incorporates infrared camera technology to monitor driver attention, even when wearing sunglasses, issuing warnings in case of detected inattention.
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In situations where driver distraction is detected, BlueCruise intervenes with visual and audible alerts, automatic brake applications, and adjustments to vehicle speed, all while maintaining steering control. This proactive safety approach underscores Ford's dedication to prioritising the well-being of drivers and passengers. Torsten Wey, Chief Engineer of Advanced Driver Assistance Systems at Ford Europe, stated, "Ford BlueCruise sets a new benchmark for hands-free driving systems, emphasising driver attentiveness while providing unparalleled support." For added convenience, the initial 90 days of BlueCruise come included with the vehicle purchase, with subsequent access available for a modest £17.99 per month. This flexible subscription model allows drivers to activate BlueCruise as required, especially during holidays and road trips.
Thorough testing, covering more than 100,000 miles of global real-world driving conditions, ensures that BlueCruise delivers reliability and performance across diverse environments, including challenging weather and roadwork scenarios. Noteworthy is the system's acclaim in North America, where it was recognised as the Consumer Reports Top Rated Active Driving Assistance System, outperforming 11 competitors in the market.
With Ford BlueCruise, the future of hands-free driving has dawned, promising a safer and more delightful journey for drivers throughout Europe.
FORD BLUECRUISE VIDEO
- Ford introduces Ford BlueCruise, a pioneering "hands-off, eyes-on" driving system, marking a significant advancement in ADAS.
- Available on specific Mustang Mach-E models from 2023, BlueCruise enables hands-free navigation on over 20,000 miles of designated motorways in Great Britain and Germany.
- BlueCruise utilises advanced technology to monitor road markings, speed signs, and traffic conditions, ensuring a safe and comfortable driving experience.
- The system adjusts lane positioning and activates hands-free features using sophisticated satellite navigation, operating flawlessly at speeds up to 80 mph.
- BlueCruise incorporates infrared camera technology to monitor driver attention and intervenes with alerts and automatic braking in case of detected inattention.
- The system undergoes rigorous testing and has been acclaimed as North America's top-rated active driving assistance system, promising reliability and performance in multiple environments.
FORD BLUECRUISE TECHNOLOGY EXPLAINED
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