Nissan's 90th Birthday and Future Innovations

Published Date: 30th Dec 2023

Image of the 2024 Nissan LeafAs Nissan proudly celebrates its 90th birthday, the company takes a moment to reflect on a truly remarkable and important history. Throughout the past nine decades, Nissan has been at the forefront of pioneering electric vehicles (EVs), crafting legendary performance cars, and introducing revolutionary crossovers that have shaped the automotive industry.
From the ground-breaking introduction of the Tama electric vehicle in 1947, Nissan's commitment to innovation has been unwavering. As we look to the future, Nissan continues to push boundaries with the unveiling of exciting EV concepts like the Hyper Punk and Hyper Urban. These visionary designs showcase Nissan's dedication to sustainable mobility and embody the brand's daring spirit of innovation.
With each passing year, Nissan's legacy and impact on the automotive world continues to grow. From the sleek lines of its iconic sports cars to the cutting-edge technology found in its electric vehicles, Nissan has consistently delivered vehicles that inspire and excite. As we celebrate 90 years of excellence, we eagerly anticipate the next chapter of Nissan's journey, confident that it will be filled with even more ground-breaking innovations and unforgettable driving experiences.

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Electric Evolution - Tama to Ariya EV


Image of the FutureThe journey began in 1947 with the Tama, Nissan's first-ever electric car that revolutionised the automotive industry. Now, as artificial intelligence (AI) becomes a driving force shaping the future of transportation, Nissan envisions a captivating contrast between the iconic Tama and the cutting-edge Ariya EV. This intersection of heritage and technology highlights Nissan's commitment to evolving with the times and showcases its pioneering spirit in pushing the boundaries of electric mobility. From the early days of the Tama to the sleek and innovative Ariya, Nissan continues to lead the way in the electrification revolution, providing sustainable and technologically advanced solutions for a greener future.


Transport Innovations Past and Future


To celebrate its 90 years, Nissan commissioned a OnePoll survey to gauge public opinion on significant transport innovations. The Channel Tunnel's opening, Concorde's first flight, and the invention of satnav emerged as top picks. Looking ahead, 69% believe new technologies will play a pivotal role in reducing environmental impact.


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AI in Transportation: the Future Perspective


Image of an Open RoadThe survey findings revealed that 27% of respondents expressed their support for introducing AI into the car industry, recognising its potential benefits. Additionally, 29% of participants endorsed using AI in public transport, acknowledging its potential to improve efficiency and passenger experience. Nissan, a renowned automotive brand with a 90-year heritage, has been actively utilising AI to innovate and push the boundaries of electric vehicles. By leveraging AI technology, Nissan aims to bridge the gap between their iconic Tama model from the past and the modern Ariya EV, seamlessly integrating tradition and cutting-edge innovation.

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Nissan's Diverse 2024 Line-up


Nissan, renowned for its unwavering dedication to innovation, demonstrates its commitment through a diverse line-up of exceptional vehicles designed specifically for the discerning UK market. From the sleek and compact Nissan Juke, boasting both style and agility, to the revolutionary Nissan Leaf, leading the charge in electric mobility, the versatile Nissan Qashqai, offering unparalleled adaptability, the futuristic Nissan Ariya, a symbol of cutting-edge technology, and the rugged Nissan X-Trail, engineered for robust performance, the company consistently redefines and elevates the driving experience to new heights. Nissans meticulous attention to detail and its relentless pursuit of excellence, means it continues to set new benchmarks in automotive excellence, captivating the hearts and minds of drivers across the United Kingdom.


Image of a White Nissan Juke 2024 ModelNissan Juke: The Nissan Juke is a stylish, compact crossover SUV designed for urban adventures. It combines a distinctive exterior with a comfortable interior, making it an ideal choice for those who seek a dynamic and agile vehicle. With Nissan's quality advanced safety features and modern technology, the Juke offers a spirited, higher-up driving experience with a touch of personality.

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Nissan Leaf 2024: As the world's first mass-market electric car, the Nissan Leaf has been a trailblazer in sustainable mobility. Offering zero-emission driving, the Leaf delivers an eco-friendly alternative without compromising performance. With cutting-edge technology and a comfortable interior, the Leaf is a smart choice for environmentally conscious drivers.

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Nissan Qashqai 2024: The Nissan Qashqai is a versatile and popular crossover that blends a compact car's agility with an SUV's spaciousness. Packed with advanced safety features, innovative technology, and a refined interior, the Qashqai caters to the needs of diverse families and drivers. Its dynamic design and robust performance make it a reliable choice for various lifestyles.

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Image of a Nissan X-Trail in WhiteNissan Ariya 2024: The Nissan Ariya represents the future of electric mobility, combining sleek design with advanced electric power. This all-electric SUV offers a spacious and luxurious interior, cutting-edge technology, and an impressive range, making it a standout choice for those embracing the electric revolution. With a focus on performance and sustainability, Ariya sets new standards in the EV market.

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Nissan X-Trail 2024: The Nissan X-Trail is a robust and capable SUV designed for those who seek adventure and versatility. With a spacious interior, advanced safety features, and a powerful performance, the X-Trail excels both on and off the road. Whether navigating city streets or exploring off-the-beaten-path terrains, the X-Trail offers comfort and reliability for diverse driving experiences.

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Nissan LEAF: A Milestone


The Nissan LEAF, introduced as the world's first mass-market EV in 2010, has rightfully earned its place at number 19 on the list of remarkable transport innovations. With its ground-breaking technology and eco-friendly design, the LEAF has pioneered the electric vehicle industry, setting the stage for a sustainable future. Overall, EVs have been widely recognised as the innovation with the greatest potential for advancing the UK's sustainability efforts, paving the way for a greener and cleaner tomorrow.


Transport Innovations Impact


Image of a Nissan Car Interior with a Key FobTransport innovations have profoundly impacted individuals, with 70% of respondents stating a positive influence. From making travel easier (54%) to saving time on journeys (41%), innovations in the transport sector continue to enhance lives.


Opportunities in the EV Industry


Respondents identified more sustainable road travel (38%), scientific advancement (16%), and employment opportunities (11%) as the biggest opportunities within the EV industry.


Nissan's Automotive Legacy


As Nissan reflects on an illustrious history spanning nine decades of daring innovation, the company remains steadfast in its commitment to providing revolutionary vehicles that not only enhance lives but also actively contribute to a cleaner, safer, and more inclusive world. With an unwavering focus on the future of transport innovations, Nissan continues its journey, poised to redefine the way we experience mobility.


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