NEW SEAT ARONA to debut at the 2017 Frankfurt International Motor Show

Published Date: 4th Sep 2017

The All-New SEAT Arona will make its public debut at the Frankfurt International Motor Show in September.

The New SEAT Arona is the motor brand's third new car release of 2017, coming just after the face-lifted Leon and the New Ibiza. This adds to the SEAT range in its biggest new model offensive in recent times, which also has the Ateca and the upcoming large size SUV that will be released next year.

seat arona front

The New SEAT Arona slots nicely just below the Ateca as the younger brother in the SUV family, combining its compact size for city driving and its crossover character once it is out of the city. The SEAT Arona looks are so elegant, it is spacious, practical and comfortable, in both the normal 9-5 Monday to Friday schedule and its also adventurous, robust, sporty and efficient for the weekends. You can also expect applied safety and connectivity technology that is only seen in premium cars, plus SEAT’s new attractive and distinct design, as well as with the sports finesse design of the Spanish brand. The Arona, manufactured exclusively in Martorell - the plant with the largest production volume in Spain - will play a key role in the production of the New Arona, strengthening the brand and increasing sales in Europe.

SEAT’s new Arona is the first SEAT model in the compact crossover segment, which has seen volume increase by 400% in the last 2 years. The New Arona gives nothing away in versatility and looks as good as any car in this category. Thanks to its compact exterior, high-tech safety and control features offered by its high driving position and modern design, it is perfect for everyday city driving, but it’s not afraid to show its fun and adventurous side either.

Seat Arona rear

"We at SEAT are very persistent. With our biggest product offensive, by the time the Large SUV reaches the market, SEAT will have launched, on average, a new vehicle every six months in two and a half years. SEAT has allocated a total of 900 million euros in investments and R&D expenditure to the Ibiza and Arona. These investments are a part of the total investment of 3.3 billion euros for the 2015-2019 period”, announced Luca de Meo, President of SEAT.

The New SEAT Arona is designed for drivers looking for a sense of excitement, distinction and functionality. This car can fit a lifestyle that works in both the city and the countryside and comes loaded with technology and is comfortable, spacious, safe, dynamic and all-purpose. It is a car that's easy to get in and out of, and if that weren't enough, a car in which your luggage can fit easily with no hassle whatsoever.