New Fiat Cinquecento 500

Published Date: 9th May 2006

Fiat is counting down the days to its Fiat Cinquecento 500 2007, with a new campaign that lets buyers design the new vehicle.

Internet users can log on to the site that allows them to come up with the concept and style of the car.

The website features a virtual laboratory that allows style, colours, accessories and trims to be chosen to custom-build a unique model.

Contributions will be assessed during the development and production of the Fiat Cinquecento 2007, presenting a unique opportunity for car fans.

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The website also includes 500ology, which is an online encyclopaedia of stories and pictures written by the public and the manufacturers. reports that the website will also have competitions and the chance to design a web homepage particularly for members of the Fiat design community.