Ford Offer Free Sat Nav And Insurance

Published Date: 5th May 2006

Ford has joined forces with Norwich Union and Smartnav to offer free car insurance and satellite navigation technology.

The campaign is primarily aimed at younger drivers, with those under the age of 25 thought to benefit the most from the offer.

Motorists aged 19 or over will be eligible for the deal on the Ford Ka Design, while those aged 21 can enjoy the offer on the Ford Fiesta Style and Streetka models. 

Mark Ovenden, marketing director of Ford of Britain, said: "We know young drivers love the Ka and Fiesta models that are part of this great offer.

"They are helping Ford to retain its position as number one car and commercial vehicle brand."

Customers after Smartrnav's satellite navigation system have been told dealers will arrange for the system to be installed before the car is collected.

Meanwhile, Norwich Union recently announced that its contract with Trafficmaster has been extended with regards to its telematics black boxes.

The boxes are part of the insurers' Pay As You Drive car insurance scheme that allows driver behaviour and vehicle usage to be monitored.