Ford Focus - The Modern Classic
Published Date: 7th Sep 2023
Since the Ford Focus made its debut in 1998, this modern classic has held a special place in the hearts of British Motorists. Across four generations, it has seamlessly blended style, efficiency, driving dynamics, and value. This detailed article takes you through the rich history and development of the Focus on UK roads.
Generation 1: 1998-2004 - The Game Changer Arrives
The Ford Focus made its grand entrance in 1998 under the visionary guidance of Richard Parry-Jones. This launch marked a significant shift in the family car market. The Focus introduced a modern aerodynamic design, an almost futuristic interior for its time, and a level of agility that set new standards.
Parry-Jones' design team focused on creating a car that looked sleek and provided excellent performance. They took inspiration from the aeronautical industry, incorporating aerodynamic principles to refine the car's design. This led to a shape that looked dynamic and significantly improved fuel efficiency.
The Focus offered a range of petrol engines from 60 to 130PS, while the TDCI diesel engines packed a punch with 90PS. Even the base models were equipped with features like power steering, electric windows, a trip computer, and a radio. Higher trim levels added luxurious touches like alloys, fog lamps, body kits, and a sunroof.
The motoring press praised the Focus for its sporty handling and smooth, quiet ride. Its affordability and a Euro NCAP 5-star safety rating propelled it to the top of the charts, making it Britain's best-selling car by 2000. In 1999, it was honoured with the prestigious European Car of the Year Award.
Key Features of the Mk1 Focus:
- Modern aerodynamic shape.
- Futuristic interior design.
- Agile handling.
- Diverse engine options.
- Well-equipped even in base models.
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Generation 2: 2004-2010 - Raising the Bar Again
Building on the success of the first generation, the Mk2 Focus, designed under the leadership of Martin Smith, underwent a refinement process. The exterior was further streamlined, while interior space was optimally utilised. The addition of chrome detailing and a gloss black grille imparted a touch of elegance to the overall design, enhancing its visual appeal. Smith's team focused on creating a sophisticated, spacious and comfortable car. By paying attention to the details, they ensured that the Mk2 Focus was a practical and stylish choice. The Mk2 introduced a more powerful range of engines, including a 145PS 2.0-litre petrol and a 136PS 2.0-litre TDCi diesel. Additionally, Ford unveiled their first hybrid drivetrain in a Focus, catering to the environmentally conscious consumer. The introduction of sporty ST performance models brought an extra dose of excitement to the lineup.
Creature comforts received a boost with features like automatic headlights, rain-sensing windscreen wipers, and automatic climate control. These additions contributed to an overall increase in appeal.
The Mk2 Focus retained its best-seller status and garnered over 20 awards, including the prestigious What Car? 2005 Family Car of the Year.
Key Features of the Mk2 Focus:
- Sleeker exterior design.
- Increased interior space.
- Introduction of hybrid drivetrain and sporty ST models.
- Enhanced creature comforts.
Generation 3: 2011-2018 - Technical Innovation to the Fore
The arrival of the Mk3 Focus in 2011, designed by Ian Callum, heralded a more conservative approach to styling. However, this did not detract from its appeal. The streamlined look improved aerodynamic efficiency, while a revised suspension sharpened its dynamic prowess. Callum and his team took a meticulous approach to balance elegance and practicality. The result was a car that exuded sophistication while retaining the practicality that Focus owners had anticipated. The Mk3 featured downsized EcoBoost petrol and TDCi diesel engines, maximising economy. The 1.0-litre EcoBoost engine, in particular, was a standout, delivering 125PS and emitting just 99g/km CO2. SYNC connectivity brought onboard Wi-Fi and an 8-inch colour touchscreen with satellite navigation, catering to the tech-savvy driver. Enhanced soundproofing created a quieter cabin, providing a more refined driving experience. Innovations like Torque Vectoring Control and Active City Stop further enhanced the Mk3's appeal. This generation received over 35 awards, including the coveted European Car of The Year title in 2011.
Key Features of the Mk3 Focus:
- Streamlined, conservative design.
- Downsized, efficient engine options.
- Introduction of SYNC connectivity.
- Advanced driver assistance features.
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Generation 4: 2018-Present - Tech Leadership Enters a New Era
The current Mk4 Focus, designed under the direction of Anthony Lovett, is a testament to Ford's commitment to innovation. The exterior boasts a sleeker design that looks modern and improves aerodynamics. Interior space has been expanded to provide a more comfortable experience for both drivers and passengers. Lovett and his team incorporated a host of advanced technologies into this generation. This includes a range of petrol engines from 125 to 280PS. Driver assistance systems like Adaptive Cruise, Traffic Sign Recognition, and Active Park Assist 2 have been seamlessly integrated to enhance the driving experience. SYNC 4, another standout feature, brings Apple CarPlay and Android Auto integration, ensuring that the Mk4 Focus remains at the forefront of in-car technology. Since its launch, the Mk4 has earned over 20 prestigious awards, including the WhatCar? 2019 Family Car of the Year. This generation continues to push boundaries, solidifying the Ford Focus's status as a modern motoring icon.
Key Features of the Mk4 Focus:
- Incorporation of advanced technologies.
- Sleeker exterior design.
- Expanded interior space.
- Comprehensive driver assistance features.
Design Evolution: A Closer Look at the Visionaries
- Richard Parry-Jones (Generation 1): Parry-Jones played a pivotal role in shaping the first-generation Focus. Drawing inspiration from the aeronautical industry, he led a design team that crafted a car with dynamic lines and enhanced aerodynamics.
Martin Smith (Generation 2): Smith oversaw the refinement of the Focus for its second generation. His team focused on creating a car that was not only sophisticated but also spacious and comfortable. The result was a car that combined practicality with style.- Ian Callum (Generation 3): Callum took a more conservative approach to styling with the third-generation Focus. His meticulous design balanced elegance and practicality, resulting in a car that exuded sophistication while retaining the practicality that Focus owners had expected.
- Anthony Lovett (Generation 4): Lovett led the design team for the current generation Focus. His vision incorporated advanced technologies to create a car that looked modern and seamlessly integrated cutting-edge features.
Since launch, the Mk4 has amassed over 20 prestigious awards, including WhatCar? 2019 Family Car of the Year. Continued innovation ensures Britain's favourite hatchback retains its appeal.
Key Awards & Accolades:
- European Car of the Year – Mk1, Mk3
- WhatCar? Family Car of the Year – Mk2, Mk4
- Top Gear Car of the Year – Mk1, Mk2
- UK Car of the Year – Mk2, Mk3
- Auto Express Car of the Year – Mk4
Safety: Every generation has achieved a full 5-star EuroNCAP rating
- Mk1 (1998) - 36/36 score
- Mk2 (2004) - 34/37 score
- Mk3 (2011) - 93% adult protection
- Mk4 (2018) - 93% adult protection
UK Sales By Generation:
- Gen 1 (1998-2004) - Over 1 million sold
- Gen 2 (2004-2011) - Over 550,000 sold
- Gen 3 (2011-2018) - Over 360,000 sold
- Gen 4 (2018-present) - Over 180,000 sold and counting!
With its enduring blend of style, efficiency, technology and driving dynamics tailored for UK roads, the Ford Focus remains Britain's favourite hatchback. View our competitive deals on the new 2023 Focus today and continue your journey with a modern motoring icon.
Continued innovation and a dedication to excellence have ensured that each generation of the Ford Focus builds on the successes of its predecessor. With its enduring blend of style, efficiency, technology, and driving dynamics tailored for UK roads, the Ford Focus remains Britain's favourite hatchback. View our competitive deals on the new 2024 Focus today and continue your journey with a modern motoring icon.
2024 vehicle profiles:
New Focus Titanium - The Titanium model is an excellent choice for those seeking a well-balanced blend of advanced technology, safety features, and sleek design. Its LED lighting and intuitive Ford SYNC 4 Navigation system offer a premium driving experience.
New Focus Titanium X - The Titanium X model caters to those who value advanced digital displays and superior audio quality. The B&O Premium Audio system and a 12.3" Full Digital Cluster offer a premium auditory and visual experience.
New Focus Active - The Focus Active model is tailor-made for adventurous spirits. Its rugged body styling and increased ride height make it well-equipped for off-road adventures. The selectable drive modes provide versatility for various terrains.
New Focus Active X - The Active X model combines the rugged, off-road capabilities of the Focus Active with a sophisticated digital experience. With a 12.3" Full Digital Cluster and the B&O Premium Audio system, it's ideal for those seeking adventure and cutting-edge technology.
New Focus ST-Line - The ST-Line model offers a sportier driving experience, with features like sports-tuned suspension and a unique body styling kit. It's perfect for those who crave a more dynamic and responsive ride.
New Focus ST-Line X - The ST-Line X model combines the sporty elements of the ST-Line with a luxurious touch. Its premium audio system heated front seats, and red stitching accents provide a high-end driving experience.
New Focus ST - The Focus ST is designed for performance enthusiasts. Its powerful engine, dynamic lighting system, and advanced safety features offer an exhilarating driving experience.
Ford Focus 2024 Colours
Race Red, Fantastic Red, Frozen White, Agate Black, Moondust Silver, Magnetic, Chrome Blue, Desert Island Blue.
Our Pick: Desert Island Blue 
Ultimately, the "best" colour will depend on your taste, lifestyle, and how you want to express yourself through your vehicle. Consider factors like how the colour complements the car's design, how easy it is to maintain, and how it fits your style and preferences. It's a good idea to view the colours in person or through reliable photos to understand better how they look in different lighting conditions.
UK CAR DISCOUNT TOP SIX FEATURE SELECTIONS OF THE 2024 FORD FOCUS:
1- Advanced Digital Cluster Display: The 2024 Ford Focus models have a state-of-the-art digital cluster display, with both 4.2" and 12.3" variants. This high-resolution screen provides crystal-clear driving information, ensuring that vital details are easily accessible to the driver at a glance. The digital cluster enhances the modern and futuristic feel of the vehicle's interior, offering an intuitive and engaging driving experience.
2 - Intelligent Infotainment System with Ford SYNC 4: The Ford Focus incorporates the latest SYNC 4 infotainment system, featuring a sizable 13.2" touchscreen display. This cutting-edge system seamlessly integrates with Apple CarPlay and Android Auto, allowing intuitive smartphone connectivity. With its user-friendly interface and responsive touch controls, the SYNC 4 system ensures drivers stay connected, informed, and safe on the road.
3 - Comprehensive Safety Suite with AEB and Pedestrian/Cyclist Detection: The safety of occupants and those around the vehicle is paramount in the 2024 Focus models. The inclusion of an Automatic Emergency Braking (AEB) system with Pedestrian/Cyclist Detection is a standout feature. This advanced safety technology enhances collision prevention by autonomously applying brakes in emergencies, mitigating potential accidents, and safeguarding lives; the vehicle's performance characteristics can be tailored for performance driving or improved fuel efficiency with options such as Normal, Sport, and Eco mode.
4 - Tailored Drive Modes for a Personalised Experience: The Ford Focus lineup offers selectable drive modes, allowing drivers to customise their driving experience to suit their preferences and road conditions. The vehicle's performance characteristics can be tailored for spirited driving or enhanced fuel efficiency with options such as Normal, Sport, and Eco modes. This feature provides a dynamic driving experience that adapts to individual needs.
5 - Premium Audio Experience with B&O Sound System: The 2024 Ford Focus models feature an available Bang & Olufsen (B&O) Premium Audio system for audiophiles and music enthusiasts. With ten high-quality speakers strategically placed throughout the cabin, this system delivers an immersive and crystal-clear audio experience. Whether you enjoy music, podcasts, or hands-free calls, the B&O system ensures exceptional sound quality.
6 - Enhanced Visuals with LED Lighting Technology: The incorporation of full LED headlamps, daytime running lights, and rear lights not only provides superior visibility but also lends a distinctive and contemporary look to the 2024 Ford Focus models. LED lighting technology offers enhanced brightness and clarity, improving safety during nighttime driving while giving the vehicle an unmistakable visual signature.
These six key features collectively define the character of the 2024 Ford Focus lineup, offering a blend of advanced technology, safety, personalisation, and premium quality. Each feature contributes to an elevated driving experience that caters to the diverse preferences of Ford customers.
2024 - CURRENT ENGINE LINEUP
- 1.0L EcoBoost 125PS mHEV 6 Speed
- Fuel Type: Petrol mHEV
- Drive Type: FWD
- Performance 0-100KM/H: 10.4 secs
- Maximum Power: 92 kW / 125 PS
- Torque: 170 Nm
- Fuel Consumption Combined (WLTP): 52.3 mpg
- CO2 Emissions Combined (WLTP): 121.0 g/km
Example use Case and Customer profile: The 1.0L EcoBoost 125PS mHEV engine balances efficiency and performance. It is an excellent choice for urban commuters and those prioritising fuel economy without compromising power. Its mild hybrid technology offers enhanced efficiency by seamlessly integrating electric assistance during acceleration and low-speed cruising. This engine would appeal to cost-conscious buyers seeking an economical and environmentally conscious solution.
- 1.0L EcoBoost 155PS mHEV 7 Speed PowerShift
- Fuel Type: Petrol mHEV
- Drive Type: FWD
- Performance 0-100KM/H: 8.6 secs
- Maximum Power: 110 kW / 155 PS
- Torque: 190 Nm
- Fuel Consumption Combined (WLTP): 52.3 mpg
- CO2 Emissions Combined (WLTP): 122.0 g/km
Example use Case and Customer profile: The 1.0L EcoBoost 155PS mHEV engine with the 7-speed PowerShift transmission is engineered for drivers who desire a blend of spirited performance and fuel efficiency. This combination is ideal for those frequently encountering diverse driving conditions, from city traffic to highway cruising. It suits individuals who value power and economy in their daily commute and appreciate the convenience of an automatic gearbox.
- 2.3L EcoBoost 280PS 6 Speed
- Fuel Type: Petrol
- Drive Type: FWD
- Performance 0-100KM/H: 5.8 secs
- Maximum Power: 206 kW / 280 PS
- Torque: 420 Nm
- Fuel Consumption Combined (WLTP): 35.3 mpg
- CO2 Emissions Combined (WLTP): 183.0 g/km
Example use Case and Customer profile: The 2.3L EcoBoost 280PS engine is designed for drivers seeking exhilarating performance and dynamic driving experiences. With impressive power and torque figures, this engine is tailored for enthusiasts who relish spirited acceleration and precise handling. It particularly appeals to drivers who enjoy the thrill of driving and may embark on occasional track days or long weekend drives.
Engines and example user profiles are to help you decide which engine is best for your daily driving requirements.
In 2024, Ford offers an impressive lineup of Seven Distinct Focus models, each tailored to meet different needs and preferences. Whether you're looking for cutting-edge technology, enhanced safety features, or performance-oriented design, there's a Ford Focus model to suit every lifestyle. We have outlined each model's key features to help you make an informed decision based on your requirements.
Elevate your driving experience with our amazing savings today!
NEW FORD FOCUS 2024 SPECIFICATIONS EXPLAINED
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**Please note Ford Focus vehicle specifications, trim levels, options, and engines are subject to change anytime. Therefore, confirming the vehicle specifications you are interested in when you purchase is essential. Vehicle manufacturers also reserve the right to change specifications without notice.