Audi UK: Innovating and Electrifying for a Century

Published Date: 19th Apr 2023

A Century of Audi in the UK: From Innovation to Electric Revolution

Audi, the renowned German automobile manufacturer, has a rich history of over a century. Established in 1909 in Ingolstadt, Germany, Audi has been at the forefront of automotive innovation, producing a wide range of luxury vehicles that have captured the hearts of drivers worldwide. Since its entry into the UK market in 1969, Audi has made significant strides in establishing itself as one of the country's most popular premium car brands.

Let's take a closer look closer at Audi's journey in the UK, from its early years to the present, highlighting its key milestones and contributions to the automotive industry.

1969-1980: Early Years

Audi debuted in the UK in 1969 with the launch of the 100 saloons. This sleek and stylish car quickly gained popularity among car buyers, establishing Audi as a premium brand in the UK market. Building on this success, Audi introduced the 80 saloon and the 60 coupé in the early 1970s, further expanding its market share in the UK. These models were known for their quality, performance, and innovative features, setting the stage for Audi's future success in the country.

1980-1990: The Quattro Era

Image of an Audi Quattro The 1980s marked a golden era for Audi in the UK with the introduction of the legendary Quattro. This four-wheel-drive sports coupé was a game-changer, revolutionizing the rally world and earning a reputation for its exceptional performance and handling. The Quattro also became a popular road car, with its distinctive design and advanced technology capturing the attention of car enthusiasts. Alongside the Quattro, Audi also launched the 90 saloon and the 200 coupé in the 1980s, further solidifying its position as a leading luxury car brand in the UK.

1990-2000: The A4 and A6 Era

The 1990s witnessed the launch of two of Audi's most successful models in the UK - the A4 and the A6. The A4, a compact saloon, combined luxury, performance, and economy in a winning package. It quickly gained a loyal following among car buyers who appreciated its sophisticated design and advanced features. The A6, a mid-size saloon aimed at the executive market, also gained popularity for its refined driving experience and cutting-edge technology. Both the A4 and A6 became top choices for discerning car buyers in the UK, further elevating Audi's status as a premium car brand.

2000-2010: The SUV Era

Image of an Audi Q5 The 2000s saw Audi capitalize on the growing popularity of SUVs by introducing a range of successful models in the UK, including Q3, Q5, and Q7. These luxury SUVs combined Audi's renowned performance and innovation with the practicality of an SUV, attracting buyers who desired a versatile and stylish vehicle. In addition to the SUV lineup, Audi launched the A3 and A5 in the 2000s, further enhancing its appeal among UK car buyers.

2010-Present: The Electric Era

In recent years, Audi has been at the forefront of the electric revolution in the UK. The company has introduced a number of electric cars, including the e-tron and the e-tron GT, which offer luxury, performance, and environmental sustainability. These models have been well-received by eco-conscious car buyers who are seeking cutting-edge technology and sustainable mobility solutions. Additionally, Audi has continued to innovate in other segments, launching the A8 flagship saloon that offers a blend of luxury, performance, and advanced technologies.

Audi has come a long way since its entry into the UK market in 1969. Over the last hundred years, the brand has established itself as a leading luxury car manufacturer known for its innovative features, exceptional performance, and sophisticated design. From the early years with the 100 saloons to the Quattro era, the A4 and A6 era, the SUV era, and now the electric era, Audi has consistently pushed the boundaries of automotive technology and design, earning a loyal customer base in the UK.

Image of an Audi e-tron 2023 Audi remains dominant in the UK car market, offering fantastic models catering to all segments and customer preferences. The brand's commitment to sustainability and electric mobility is evident in its growing lineup of electric and hybrid vehicles and its investments in renewable energy and sustainable manufacturing practices.

Furthermore, Audi has also been proactive in expanding its digital services, providing customers with convenient and connected experiences through its Audi Connect platform, which offers features such as online vehicle monitoring, remote control, and personalized services.

CHECK OUT OUR LATEST BRAND-NEW AUDI CAR DEALS HERE

In conclusion, Audi's journey in the UK over the last hundred years has been one of constant evolution and innovation. From its early years to today, the brand has consistently delivered exceptional vehicles that have captivated UK car buyers with their performance, luxury, and advanced technologies. With a strong commitment to sustainability, digitalization, and a customer-centric approach, Audi is poised to continue its success and remain a top choice for new car buyers in the UK for years to come.

Here is a list of the current 2023 Mainstream Audi Cars available in the UK:

Audi A1 - Compact hatchback: A small, stylish hatchback that offers nimble handling and a premium interior, perfect for city driving.
Audi A3 - Compact saloon, Sportback, and cabriolet: A versatile range of vehicles including a saloon (sedan), Sportback (hatchback), and cabriolet (convertible) that offer a blend of luxury, performance, and practicality.
Audi A4 - Midsize saloon, Avant (estate), and Allroad (wagon): A family of vehicles that includes a saloon, Avant (estate), and Allroad (wagon), known for their sophisticated design, refined performance, and advanced technology.
Audi A5 - Coupe, Sportback, and Cabriolet: A range of stylish and sporty vehicles, including a coupe, Sportback (hatchback), and cabriolet (convertible) that offer a combination of luxury, performance, and versatility.
Audi A6 - Midsize saloon, Avant (estate), and Allroad (wagon): A premium family of vehicles that includes a saloon, Avant (estate), and Allroad (wagon) known for their luxurious interiors, advanced features, and smooth performance.
Audi A7 - Full-size Saloon and Sportback: A full-size saloon and Sportback (hatchback) offer a blend of luxury, performance, and cutting-edge technology, with a sleek and distinctive design.
Audi A8 - Full-size luxury saloon: A flagship luxury saloon that offers uncompromising luxury, advanced safety features, and cutting-edge technology, perfect for those who seek the pinnacle of automotive refinement.
Audi Q2 - Subcompact SUV: A small and agile SUV with a distinctive design that offers a fun driving experience, practicality, and versatility for urban driving.

CHECK OUT OUR LATEST BRAND-NEW AUDI CAR DEALS HERE

Audi Q3 - Compact SUV: A stylish and compact SUV that offers a comfortable ride, advanced technology, and practicality for small families or those seeking a versatile and capable vehicle.
Audi Q4 e-tron - Compact electric SUV: An all-electric SUV that offers a blend of sustainable driving, advanced features, and practicality with a compact footprint that's well-suited for urban driving.
Audi Q5 - Midsize SUV and Sportback: A premium midsize SUV and Sportback (hatchback) that offers a luxurious and versatile driving experience with advanced features, refined performance, and ample cargo space.
Audi Q7 - Full-size SUV: A spacious and capable full-size SUV that offers a luxurious and comfortable ride, advanced technology, and versatility for families or those who require extra space.
Audi Q8 - Full-size luxury SUV: A flagship luxury SUV that offers a striking design, cutting-edge technology, and premium amenities, focusing on performance, comfort, and style.
Audi e-tron - Full-size electric SUV: A full-size all-electric SUV that offers a premium driving experience with zero emissions, advanced technology, and impressive range, perfect for those seeking a luxury electric vehicle.
Audi e-tron GT - Luxury electric saloon: A luxury electric saloon offering high-performance, advanced technology and a premium driving experience, with a sleek and sporty design that will turn heads.

CHECK OUT OUR LATEST BRAND-NEW AUDI CAR DEALS HERE

So, if you are in the market for a premium luxury car that embodies performance, innovation, and sustainability, Audi is a brand that has a hundred-year legacy of excellence in the UK market. Explore Audi's range of models and experience the driving pleasure and sophistication that Audi has to offer.

With its origins dating back to 1909 in Germany, Audi has established a rich history in the UK since entering the market in 1969.
Renowned for its cutting-edge technology, performance, and elegant design, Audi has consistently delivered innovative and premium vehicles in the UK.
Audi offers various models, from compact saloons to luxury SUVs, that cater to various customer preferences and market segments.
Emphasizing sustainability, Audi is committed to electric mobility, a growing lineup of electric and hybrid vehicles, and investments in renewable energy and eco-friendly manufacturing practices.
In addition to its focus on sustainability, Audi also provides convenient and connected experiences through its Audi Connect platform, offering digital services that enhance the ownership experience.
With a century-long legacy of excellence, Audi remains a top choice for new car buyers in the UK who seek a luxury car brand that combines performance, innovation, and sustainability.

UK Car Discount can help you find a Brand-New Audi that meets your needs. Our team of experts can advise you in detail on your chosen vehicle so you can make an informed decision. Contact us today at 0161 946 3500 to learn how we can help you buy your next Audi car.

**Please note that vehicle specifications, trim levels, options, and engines are subject to change anytime. Therefore, confirming the vehicle specifications you are interested in when you purchase is important. Vehicle manufacturers also reserve the right to change specifications without notice.