Audi UK sales reach new record high in 2015, as the German car-maker records fifth year of consecutive growth in the UK
- New Car deliveries increase 5% compared to 2014
- A Diverse range of 43 models were offered in 2015 by the German Car-Giant.
2015 UK Audi sales have reached a new record number of over 165,000 cars for the full year on the back of consistent year-on-year increase over the last 5 years. This was an increase of five per cent when compared to 2014; Audi’s sales objective was met and beaten, this is great news and speaks volumes towards the long-term strategic goals of the German Car-Maker.
“Our plan was to achieve a sustainable new car sales benchmark which wasn’t overly dependent upon a single model line and didn’t overheat any particular sales channel,” commented Audi UK Director Andre Konsbruck.
“Our approach to growth is primarily based on quality of sales and on a well-balanced spread of demand across our 43-strong UK model line-up,” he added. “The benefits of this strategy include stronger residual values and consistent quarterly increases year-on-year bolstered by record sales of quattro-equipped and Audi Sport models. This is despite the fact that production of the existing RS 4 and RS 5 has endd and the TT range is currently without an RS flagship.”
Audi has increased its UK sales annually since 2011 when it recorded 113,797 customer deliveries. In 2012 this rose to 123,622 and in 2013 a further rise to 142,040 was achieved. Last year 158,987 Audi cars found UK owners. Over the past four years the Audi UK market share at full year has grown from 5.9 per cent in 2011 to the current 6.3 per cent for the full year 2015.