New Micra C+C rolls outAfter months of marketing hype, and a flashy launch at the Frankfurt International Motorshow, the new Nissan Micra C+C has begun rolling off the production line.
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The new Micra C+C has been a very British affair. Design was carried out at London-based Nissan Design Europe, the development stages took place at Nissan's centre in Bedfordshire and the first car to roll off the Sunderland production line will be delivered to a UK dealership.
The silver 1.6 litre Sport Grade model realises £95 million worth of investment in the production of the cheap new Nissan Micra C+C and takes total investment in the Sunderland plant to more than £2 billion.
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Managing director of the Sunderland plant, Colin Dodge, is delighted to have production taking place in the UK, and commented: "The C+C started life as a design exercise for the 2002 Paris Motor Show. That concept car received such a favourable reaction from the public and motoring press that the decision was taken to make it a production reality.
"Nissan has never built a convertible car in Europe before and I'm delighted that our plant has been given the responsibility, and the challenge, of producing the new Nissan Micra C+C.
"Although the production volume will be relatively small compared to the other models we manufacture here, the C+C is a very important car for Nissan because of the boost it will give to the brand right across Europe."
The new Micra C+C will be built on the existing Micra production line, with final assembly of the folding glass roof carried out at a separate facility. Nissan are expecting to take a considerable chunk of the cheap new convertible market and the manufacturer is predicting annual sales to reach 20,000.
19th September 2005
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