Audi's Model Naming System Update - Engine Power Takes Centre Stage
Published Date: 28th Mar 2024
Given the continuous evolution in the automotive sector, Audi is poised to update the perception of engine power. The renowned German carmaker is making a significant change by departing from the traditional alphanumeric codes that have long characterised its vehicles. Instead, Audi is embracing a clear and simplistic terminology that highlights power output and symbolises a new era of innovation and sustainability. This highly anticipated transformation goes beyond just a superficial update; it embodies Audi's forward-thinking strategy towards a greener future, emphasising the advancement of electric and hybrid technologies. By making this bold move, Audi is redefining its brand image and paving the way for a more eco-conscious and technology-driven automotive industry.
To all Audi enthusiasts—whether you're a current, former, or prospective owner—prepare for a transformation that simplifies and enhances the car purchasing journey. Here's an insight into Audi's forward-thinking approach to align with a world where 'less is more' becomes a fundamental concept in the realm of horsepower.
New Audi Model Designations
The era of intricate codes hinting at engine types and displacement numbers has passed. In the present age, a meticulously chosen number symbolises the considerable power awaiting beneath the bonnet. Audi leads the way in innovation, unveiling a finely tuned scale from 30 to 70, each digit denoting a specific and accurate horsepower range. Whether it's the agile Q2 30 TDI or the commanding Q7 60 TFSI, customers can now swiftly evaluate a vehicle's power potential at a glance, all thanks to this pioneering and forward-thinking system.
Here's an outline of the basics:
30 Range: Lying between 107 to 127bhp
35 Range: Offering power from 145 to 159bhp
40 Range: Outputting 165 to 198bhp
45 Range: For the robust 223 to 244bhp
50 Range: Burgeoning with 278 to 304bhp
60 Range: An impressive 423 to 449bhp
70 and Beyond: Reserved for the fire-breathing models totalling over 529bhp
The logic is straightforward, and it prevails across the Audi line-up. This terminology will apply to all mainstream models, making comparisons more straightforward.
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The Meaning Behind the Numbers
Audi's dedication to structure and clarity lies at the foundation of this numerical transformation. With automotive technology advancements like turbocharging and electric powertrains, the conventional engine size indicators have diminished in relevance. A 30 TFSI equipped with a 1.0-litre turbocharged engine now matches the performance of a 35 TDI featuring a 2.0-litre diesel powerplant. The transition to a power-oriented naming system demonstrates the brand's forward-thinking approach, serving as a universal language for all engine types—diesel, petrol, hybrid, and electric.
The adaptation to power-centric designations aligns with Audi's progressing product range. Models such as the A8 adopt the 50 TDI designation in place of traditional engine badging. This shift also streamlines the path for upcoming releases, notably the Q6 e-tron, which will be the first model not to require additional labelling for its electric drivetrain indication.
The Journey Towards Sustainable Mobility
Audi's decision to revamp its naming system isn't just a commercial manoeuvre; it's a strategic step in aligning with global sustainability goals. It underscores Audi's e-tron initiative, focusing on developing electric and hybrid cars that offer commendable performance without environmental compromise. By leading with power output-centric designations, Audi affirms its role as an industry pioneer, foretelling a future where 'sustainable' and 'spine-tingling acceleration' aren't mutually exclusive. In a world rapidly gravitating towards green mobility solutions, understanding and appreciating Audi's new naming system is more than a dealer lot concern—it's knowledge that echoes the brand's trajectory and ethos. Whether you're acquainted with Audi through the purr of a petrol engine or the whisper of an electric motor, the consistent language of power output now unites the Audi experience.
The Legacy Retained
Amidst all the novelty, there's comfort in the familiar. Audi's legacy performers—the S and RS models, alongside the iconic R8—will keep their classic naming. This serves as a nod to their unrivalled position in the pantheon of Audi's line-up, a recognition that transcends any nomenclature upheaval. The new system's clarity doesn't overshadow individual model characteristics or intricate engineering. It reinforces a focus on what truly matters—performance and experience. Each Audi, from the entry-level 'thirties' to the 'seventies' of the catalogue, promises quality, innovation, and now, an even clearer power promise.
Conclusion
Audi's move to reconfigure its model naming convention is more than a makeover—it's a significant conceptual adjustment in harmony with an evolving automotive industry. By simplifying the language on the back of your Audi, the carmaker is edifying the consumer and celebrating the power of driving its cars, irrespective of the propulsion medium. The new Audi naming system underscores a brand narrative that champions innovation and environmental consciousness without forsaking the Audi heritage. Owners and enthusiasts alike can look forward to a future where their Audi's nameplate is not just a nameplate but a power meter, succinctly stating the potency of their prized possession. For discerning car enthusiasts tuned into the Audi lexicon, anticipate this transition with the same enthusiasm that echoes the start of a powerful engine—an ode to progression and the resounding hum that defines Audi's motorsport legacy.
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