New Hyundai IONIQ to rival Toyota Prius

Published Date: 10th Feb 2016

• Hyundai’s 1st plug-in hybrid with hybrid powertrains in a specific body type, this is a world first

• Hyundai claim the new IONIQ breaks mould by offering an entertaining drive alongside industry-leading fuel economy and futuristic design

• First announced January 2016 in Korea, also on display at Geneva and New York Motor shows, a new step for Hyundai Motor Company as it works to be global green car market rival for the other big names in the industry

Hyundai Motor Company has announced the name of its new advanced Plug-in car - due for release in 2016: It’s called the Hyundai IONIQ and will be a big rival to the New Toyota Prius. The car will be available with electric, plug-in petrol/electric hybrid or petrol/electric hybrid powertrain – this is the World’s 1st car from any car-maker to offer customers these three options in a single model line.

Hyundai IONIQ

Hyundai are really stepping up and into the alternative fuel bullpen, and is looking to offer a great value new car model that not only offers alternative fuel and power options, but also offers great value for money and an excellent drive too. The Hyundai IONIQ responds to rapidly changing customer lifestyles by breaking the mold for hybrid vehicles. As the world’s first model to offer customers the choice between three powertrain options, the IONIQ combines class-leading fuel efficiency with a fun, responsive drive and attractive design, a unique mix not yet achieved by a hybrid vehicle.

Woong-Chul Yang, Head of Hyundai Motor R&D Center announced, “Hyundai Motor has a heritage of building innovative, fuel-efficient vehicles, so we are proud to advance our eco-friendly car line-up with the introduction of IONIQ. Our vision for future mobility focuses on choice, with a variety of powertrain options to suit customers’ varied lifestyles, without compromising on design or driving enjoyment. IONIQ embodies Hyundai Motor’s vision to shift the automotive paradigm and future mobility; IONIQ is the fruit of our efforts to become the leader in the global green car market.”

The Hyundai IONIQ’s name comes from the components of its creation. An ion is the electrically-charged atom and links to the car’s clever combination of electrified powertrains. The 2nd part of the of the Hyundai IONIQ’s name comes from the unique offering it brings to the Hyundai model line-up, demonstrating the brand’s commitment to greener cars and their push to maximize many unique choices to its customers. And now to the Q, it shows in the car’s logo as a visual breakthrough, showcasing the fresh new approach that Hyundai are taking in the low-emission market.

Hyundai IONIQ interior

The Hyundai IONIQ is based on a brand new platform, and has been specifically developed for the new car’s multi-powertrain options, the Hyundai IONIQ is promised to deliver agile handling while remaining very fuel-efficient in all of its three powertrain options. The fully-electric (EV) form, the IONIQ is powered by a high capacity, ultra-efficient lithium ion battery. The plug-in hybrid (PHEV) version combines a fuel-efficient energy with battery power obtained by charging the car with electricity, boosting its range while cutting its emissions. Finally, the hybrid (HEV) utilizes the gasoline engine and motion of the car to charge the on-board battery, which returns enhanced efficiency by supplementing the engine’s power.

Hyundai is now one of the world’s leading manufacturers of hybrid vehicles and is committed to a future vehicle line-up comprising low- to zero-emission vehicles. This latest leap forward builds on Hyundai Motor’s heritage of world-first environmental developments. In 2013, Hyundai Motor became the first car manufacturer to mass-produce a hydrogen-fueled vehicle, the Tucson Fuel Cell (ix35 Fuel Cell in some markets).

Following its world premiere in Korea in January, the IONIQ is due to be shown at the 2016 Geneva International Motor Show, followed by the 2016 New York Auto Show.